Outsmart. Outmaneuver. Outperform.

Capabilities:
Influencer Marketing, Social Strategy

Problem

Launching a New CNS Treatment in an Established Market

For two decades, there was little innovation in treating a common CNS disease. At the same time as our client’s product launch, there were multiple other category launches backed by much bigger manufacturers with much deeper pockets. We knew we couldn’t outspend the competition. We had to outsmart, outmaneuver, and outperform.

Approach

Celebrity Endorsement + Real Patient Proof

Our campaign focused on collaborating with influencers with credible health and wellness followings. The primary goals were to increase product awareness and highlight the brand’s dual indication for both acute and preventive treatment.

Leverage a Range of Influencers

A-list celebrities, over 130 creators, and thousands of actual patients and HCPs shared their vulnerable and authentic success stories with the brand

Content Creation Initiatives

Creators produced hundreds of pieces of content, blending personal stories with informative messaging about the brand’s benefits

Expanding Beyond the Social Ecosystem

Creators were brought outside of social media platforms to capture content at branded experiential moments where we knew our patients were paying attention

Data-Powered Omnichannel Ecosystem

Powered by data and enabled by technology, we delivered the patient voice in highly targeted and personalized ways to both patients and HCPs to accelerate brand requests and prescribing

Results

From Unknown to Unstoppable

In just two years, our brand rose to market leadership, becoming the top choice among specialists, HCPs, and patients while also earning the #1 ranking for digital competency.

Record-Breaking Impressions

The campaign generated widespread visibility, with over 75 million impressions

Creator Program Surpasses Traditional Marketing Channels

When compared to other high-impact marketing channels, the creator program returned 2:1 ROAS

Celebrity Investments Drive Impressive ROI

Celebrity endorsements far exceeded expectations, achieving a minimum 7.7:1 ROI

Influencers Drive 4x Increase in Patient Engagement on Posting Days

In 2020, influencers contributed 5% of overall estimated patients. This jumped up to 20% of estimated patients on days that influencers posted, suggesting a strong potential for increased investment

This case study highlights the transformative impact of leveraging influencers to connect with a variety of audiences. For professionals looking to apply these insights, our team offers guidance and support in developing influencer strategies. Fill out the contact form below to get in touch with our experts.

Driving HCP Adoption for a Novel Therapy in Rare Tumors

Through an integrated omnichannel strategy, a next-generation therapy launch successfully boosted market awareness and HCP engagement—leading to an acquisition.

Capabilities: Brand Strategy, Activation Strategy, Medical Strategy
Audiences: HCPs