This case study outlines the successful launch of a new CNS treatment in a highly competitive market using an influencer-led campaign.

Capabilities: Influencer Marketing, Social Strategy
Audiences: Patients, HCPs

Through an integrated omnichannel strategy, a next-generation therapy launch successfully boosted market awareness and HCP engagement—leading to an acquisition.

Capabilities: Brand Strategy, Activation Strategy, Medical Strategy
Audiences: HCPs

A personalized patient support program addressed adherence challenges through behavioral insights, innovative communication channels, and tailored content delivery.

Capabilities: Patient Support Programs
Audiences: Patients, Care Partners

An omnichannel approach successfully launched a new rare disease treatment, achieving cost savings and increased patient adoption.

Capabilities: Digital and OmniCx Transformation
Audiences: IT, Enterprise

A strategic marketing plan helped an emerging biotech brand stand out in a competitive market, increasing visibility while reshaping patient and HCP expectations.

Capabilities: Medical, Brand Strategy, Creative, Activation Strategy, Media
Audiences: HCPs, Patients, Branded, Unbranded

An omnichannel strategy enhanced HCP engagement, ensuring a successful market introduction and improved ROI.

Capabilities: Digital and OmniCx Transformation, Brand Strategy, Activation Strategy, Media
Audiences: HCPs

A gaming-inspired digital campaign boosted engagement for a rare disease portal, leading to increased retention and high interaction levels.

Capabilities: Activation Strategy, Media
Audiences: Patients, Care Partners

A strategic communication platform improved awareness and adoption of innovative rare disease therapies among HCPs.

Capabilities: Medical
Audiences: HCPs, Medical

A new medical Affairs model optimized HCP engagement, improving communication and supporting successful product launches.

Capabilities: Medical
Audiences: HCPs, Medical Affairs Teams