Case
Studies
Activation Strategy
Marketing

Driving HCP Adoption for a Novel Therapy in Rare Tumors

Through an integrated omnichannel strategy, a next-generation therapy launch successfully boosted market awareness and HCP engagement—leading to an acquisition.

Capabilities: Brand Strategy, Activation Strategy, Medical Strategy
Audiences: HCPs

Marketing

Setting a New Standard of Care

A strategic marketing plan helped an emerging biotech brand stand out in a competitive market, increasing visibility while reshaping patient and HCP expectations.

Capabilities: Medical, Brand Strategy, Creative, Activation Strategy, Media
Audiences: HCPs, Patients, Branded, Unbranded

Marketing

Medical Device Market Launch

An omnichannel strategy enhanced HCP engagement, ensuring a successful market introduction and improved ROI.

Capabilities: Digital and OmniCx Transformation, Brand Strategy, Activation Strategy, Media
Audiences: HCPs

Marketing

Engaging the Rare Disease Community

A gaming-inspired digital campaign boosted engagement for a rare disease portal, leading to increased retention and high interaction levels.

Capabilities: Activation Strategy, Media
Audiences: Patients, Care Partners

Market Access

First-in-Class Therapy Launch

An integrated digital strategy supported the successful launch of an innovative therapy. The approach elevated market access and stakeholder engagement.

Capabilities: Medical, Market Access, Activation Strategy, Brand Strategy, Creative
Audiences: HCPs, Patients, Payers

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