Klick Health

What is online behavioral advertising (OBA)?

VP, Strategy - Media

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Klick Pharma’s VP of Media Strategy, Julie Batten, describes online behavioral advertising (OBA).

See also Are your ads on their best behavior?

More About the Author

Julie Batten

Julie is a member of the Senior Strategy team at Klick Health, focused on Online Media and Digital. She brings a wealth of experience in search marketing, digital media, and all facets of digital strategy to bear, helping our clients develop innovative digital solutions.

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