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Today’s Moonshots: Defeating Cancer with Data


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Finding a cure for cancer is as urgent as it remains elusive. Akin to the seemingly impossible mission of landing a human on the Moon half a century ago, defeating cancer will take the concerted and coordinated efforts of government, university, industry, patient communities, and others.

Since no quest in healthcare is more timely, important, or complex, Klick Health takes a look at the public and private “Moonshot” initiatives to defeat cancer, and shares how digital health will play a central role in attaining their eminently worthy goal.

President Obama’s final State of the Nation address included:

Last year, Vice President Biden said that with a new moonshot, America can cure cancer. Last month, he worked with this Congress to give scientists at the National Institutes of Health the strongest resources that they’ve had in over a decade. So tonight, I’m announcing a new national effort to get it done. And because he’s gone to the mat for all of us on so many issues over the past 40 years, I’m putting Joe in charge of Mission Control. For the loved ones we’ve all lost, for the families that we can still save, let’s make America the country that cures cancer once and for all.

Read the Klick Health POV on these goals in “Today’s Moonshots: Defeating Cancer with Data.”

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More About the Author

Lori Grant

Lori Grant is President of Klick Health, the world’s largest independent health marketing and commercialization agency. As a highly regarded thought leader, Lori has been recognized on the WXN Top 100 Most Powerful Women in Canada, PharmaVOICE 100 Most Inspiring People in Health, and in MM&M magazine’s ‘Hall of Femme.’ Lori has also been named a PM360 ELITE Mentor. Lori has over 30 years of strategic leadership and expertise in the healthcare marketing industry. Before being appointed Klick’s President in January 2014, she was Senior Vice President of Brand Development and Digital Strategy, heading-up Klick’s Strategy and Client Services teams for seven years. Previously, Lori held senior-level roles at large global network agencies. She spent the first 11 years of her career within large pharmaceutical companies’ over-the-counter (OTC) and specialty marketing groups.

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