Klick Health

Where are brands failing?

Editor

in
Read More

This story is listed under “Social” because it is the social channels that need to carry much of the content that consumers are demanding and that brands are not providing. Here are the top five items based on the gap between importance to the consumer and perceived brand performance:

Notice a trend? These are very soft issues, very human issues, surrounding how people interact with the brands that are important to them. Social is a channel where some of this material is being published and discussed, but many don’t know about it. Even Bayer, which made the switch to the Facebook Global format and consolidated it’s regional pages, has only 234 thousand likes. What would happen to these numbers if healthcare followers could see all of the community work that these companies do?

Source: Marketing Charts

More About the Author

Klick Wire

This is the Klick Wire blog account. Here you will find archived versions of all your favorite Klick Wire stories. To get these stories delivered to your inbox every week, use the sign up form at the bottom of this page.

More from this author

Go from news to action. Klick Wire

Weekly Digital Health Newsletter

Klick Health will NEVER spam you. Read our privacy policy

Thank you! You're now signed up to get the Klick Wire every week - news from the world of digital health marketing.

Sorry there seems to be a problem. Please try again later.