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VERTICAL VIDEO TAKES OVER FROM LANDSCAPE ON FACEBOOK

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The importance of vertical video formats on the mobile-dominated social platforms is not news, but a study of 9 million posts on 92 thousand Facebook profiles shows that marketers are getting the message. Here we see that vertical has finally overtaken landscape:

socialmediatoday-video-vertical-600

 

When you look at the engagement numbers it’s easy to see why marketers are moving in this direction: vertical simply works better.

 

socialmediatoday-video-engagement-600

 

SocialMediaToday

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