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Twitter just freed up 23-46 characters in the average tweet

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If you market on Twitter you know the dilemma: I need to include that image, but man, I could really use those 23 characters for another hashtag or more engaging content.

An unnamed source revealed that the company will stop counting links and images towards the 140-character limit on posts.

It’s a step in a larger plan to give users more flexibility on the site. Chief Executive Officer Jack Dorsey said in January that the company was looking for new ways to display text on Twitter, and would experiment based on how people use the service. For example, some people tweet screenshots of longer text in articles, or send many tweets one after the other to tell a story.

The next few weeks will tell us if this source is correct and content creators can cram just that little bit extra into each tweet.

Source: Bloomberg

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