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TWITTER CRACKING DOWN ON DUPLICATE CONTENT… WHAT WILL THIS MEAN FOR THUNDERCLAP?

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Twitter is cracking down on duplicate posts in an effort to limit bots' ability to flood the network with spam.

“One of the most common spam violations we see is the use of multiple accounts and the Twitter developer platform to attempt to artificially amplify or inflate the prominence of certain Tweets,” writes Yoel Roth on the Twitter blog.

This immediately made us wonder what will happen to Thunderclap that often has pre-populated text in Tweets for health causes:

 

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It is possible that Thunderclap will be able to continue its operations on Twitter by being authorized but so far we haven’t seen evidence of that.

The one exception to these changes involves accounts that post weather, emergency or public service announcements. Twitter says users with authorized apps will be permitted to post public safety-related announcements simultaneously from multiple accounts.

 

Marketing Land

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