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The DHC Spring 2013 Workshop

Director, Digital Insight

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On Monday the DHC hosted it’s Spring 2013 workshop. This event combined a group brainstorming session with the launch of the DHC and Klick Health report: Social Media Landscape: Pharmaceutical and Device Best in Class.

Crowdsourcing Social Guiding Principles for Pharma and Device

The brainstorming session was split into three themes and the participants were asked to come up with solutions to some of the industry’s thorniest issues. Not surprisingly we found that there was little consensus on the level of engagement required and the answers are neither simple nor obvious. The three groups were:

Social Media Landscape: Best in Class Pharma and Device

This session was a teaser of the new report published by the DHC and Klick Health and explained how we did the analysis and came up with our results. The main points about the report can be summarized as:

We provided insight into how the channels were analyzed and graded and invited feedback on this process. We don’t expect everyone to agree with our analyses, and we welcome healthy debate about them. The project started with 3,500 sites across three channels: Facebook, YouTube, and Twitter and we pared it down to just the most relevant properties.

This document, and the underlying database, are planned to be maintained and updated quarterly so they can be a consistent resource for the industry as it learns how to deal with these new channels.

Panel Discussion: Social Media Insights Roundtable

This roundtable had three senior execs from different perspectives on social media in Pharma:

The full workshop was well attended and engaged the audience. With Google represented on the panel there was a lot of focus on YouTube as a delivery channel. The main themes from that discussion netted out as:

Get your own copy of the Landscape report and then let us know what you think at @digitalhealthco and @klickhealth.

Social Best in Class
More About the Author

Brad Einarsen

Brad is Klick's Director of Digital Insight, supporting our Strategy, Accounts, and New Business groups to gather, disseminate, and make accessible knowledge about our clients, their products, and the markets in which they operate.

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