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Social media used to populate clinical trials


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Social media is proving to be a life saver for clinical trial recruitment:

Companies like Clara Health and Seeker Health are using digital tools, including social media, to rewrite the rules of engagement that connect researchers with patients for clinical trials. In the process, company leaders say they are not only shaving months off recruitment schedules, but also finding more patients from minority groups and from rural areas. Studies show these populations need more representation in trials.

We have also seen value in promoting clinical trials on social platforms, and have “saved” trials that were in jeopardy of missing their enrollment numbers.

At the same time, Seeker Health must take steps to keep prospective trial participants from being swayed by factors other than the ad itself. Seeker Health employs a tool that achieves “comment suppression,” which means that even if an online user tries to comment on the ad, those statements remain hidden from other users. This way, Shpilberg said, no misinformation about the study or the drug is spread online.

Readers will not be surprised to find out that Klick’s social practice has a tool that ensures that comments are hidden and also provides the ability to respond to those comments with a pre-approved response matrix. Contact the practice lead to find out more.


American Journal of Managed Care

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