Mucinex dominated the conversation surrounding the Monday after Super Bowl known unofficially as #SuperSickMonday. Apparently, over 14 million Americans will call in sick to work that day (ok, but how many is normal? -Ed.).
Share of Conversation
We used Sysomos to take a look at the conversation surrounding #SuperSickMonday conversation and found that Mucinex actually had a fair amount of the total conversation. They involved Terry Bradshaw in the program as well.
The conversation quickly died out once Mucinex stopped activity, but they likely got some organic lift from it.