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Instagram and Snapchat in fierce competition


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Instagram (owned by Facebook) is slightly ahead of Snapchat in daily users according to data from CivicScience with 34% of respondents vs. 28% for Snapchat:

The numbers for these two platforms are essentially neck-and-neck but Instagram has one major advantage: it integrates into the Facebook ad manager, a tool that most social pharma programs use already.

Source: eMarketer

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