Klick Health

INFLUENCER MARKETING 101

Editor

in
Read More

Hubspot and Sprout Social teamed up to create a how-to guide for marketers who want to engage influencers directly (not through an agency). The amount of work required is daunting but possible for a dedicated team.

The areas covered in this guide include:

The guide also includes handy tools such as checklists and do/don’t advice for marketers. One of the case studies is a nurse influencer, something that is becoming more common:

 

hubspot-nursefluencer-600

 

This guide is almost more helpful for marketers engaging an agency to do the legwork of finding influencers as it shows the stages of the project and provides a common vocabulary.

 

Hubspot

More About the Author

Klick Wire

This is the Klick Wire blog account. Here you will find archived versions of all your favorite Klick Wire stories. To get these stories delivered to your inbox every week, use the sign up form at the bottom of this page.

More from this author

Go from news to action. Klick Wire

Weekly Digital Health Newsletter

Sign up for the Klick Wire

Klick Health will NEVER spam you. Read our privacy policy

Thank you! You're now signed up to get the Klick Wire every week - news from the world of digital health marketing.

Sorry there seems to be a problem. Please try again later.