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Hubspot and Sprout Social teamed up to create a how-to guide for marketers who want to engage influencers directly (not through an agency). The amount of work required is daunting but possible for a dedicated team.

The areas covered in this guide include:

The guide also includes handy tools such as checklists and do/don’t advice for marketers. One of the case studies is a nurse influencer, something that is becoming more common:




This guide is almost more helpful for marketers engaging an agency to do the legwork of finding influencers as it shows the stages of the project and provides a common vocabulary.



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