A new study by MedData shows that half of HCPs are ignoring social reviews of themselves and their practices. When asked what impact social has had on their online reputations:
There is a disconnect emerging between physicians and patients:
- 51% of HCPs do not believe that social reviews have an impact on their online reputation
- 47% of HCPs do not proactively manage their reputations online, and 29% said “none of the above” to the most common tactics
Meanwhile, patients are starting to use their Yelp skills for their healthcare:
- 47% say that the online reputation of a doctor matters to them
- 35% are already reading online reviews before choosing a doctor (this was 25% in Feb 2014)
49% of HCPs are paying attention to social, however, and younger doctors are more engaged than older ones so the trends are apparent. Check out the MedData report for the full story.