This post takes another look at healthcare social media for pharmaceutical marketers and looks at “beyond the pill” strategies.
The answer? Forget the drug. It’s about education, stupid. And, pharma marketers believe the timing couldn’t be better given the onset of Obamacare and the immediate need of consumers for information and guidance when it comes to their personal healthcare.
Two examples given:
- A game called Fantasy Diabetes (like fantasy baseball) and Spoonful.com developed by Disney and Eli Lilly help younger people manage their Type 1 Diabetes
- MerckEngage.com, a website in the same vein as Livestrong.com , and LillyDiabetes.com, offer diet planners, exercise tips, lifestyle choices, calorie trackers, blood sugar monitors and so forth
Since the launch of MerckEngage in 2010, it has attracted 8.2 million visitors. Since April of this year, the mobile site has been visited 102,000 times.
Whether healthcare has social figured out is an open debate, the current state of the industry is available from the Digital Health Coalition.