Klick Health

FOMO*: Instagram is delivering a lot more ads


Read More

Instagram ads are taking off. This story gave us pause here at the Klick Wire offices (palatial as they are -Ed.) as Instagram isn't really a great fit for information-rich pharmaceutical topics. However, you can't argue with these numbers.

There are two metrics at play here: impressions and CPM. The platform can deliver impressions, Instagram is one of the leading “non-facebook” platforms, but can it continue to deliver or will it saturate? The answer so far is that it has a pretty robust audience for ads:



Cost per “Mille” (CPM)


The takeaway for healthcare marketers is that this is a visual, quick-hit, platform. If your brand message can be delivered as a quick, 10-second, message with image and text then this may be an appropriate platform to try.

* FOMO stands for Fear Of Missing Out -Ed.

Source: re/code

More About the Author

Klick Wire

This is the Klick Wire blog account. Here you will find archived versions of all your favorite Klick Wire stories. To get these stories delivered to your inbox every week, use the sign up form at the bottom of this page.

More from this author

Go from news to action. Klick Wire

Weekly Digital Health Newsletter

Klick Health will NEVER spam you. Read our privacy policy

Thank you! You're now signed up to get the Klick Wire every week - news from the world of digital health marketing.

Sorry there seems to be a problem. Please try again later.