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Facebook testing star ratings to replace Likes

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The eagle-eyed users over at TechCrunch have spotted brand pages on Facebook sporting 5-star ratings rather than just the thumbs-up like button. The rating system will give users a more nuanced way to express their support for a page.

facebook-star-ratings

This could help healthcare marketers in the following ways:

Facebook replied to a TechCrunch inquiry about the change:

We’re extending star ratings on Facebook from mobile to desktop – to make it easier for people to discover great businesses around them. This is beneficial for both businesses and consumers. Star ratings encourage more people to rate a business, making it eligible to appear in News Feed and help others discover a business they didn’t know about previously. For businesses themselves, this also leads to greater brand awareness.

In other Facebook news: Facebook testing autoplay in-feed video ads (AdWeek).

Source: TechCrunch

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