The eagle-eyed users over at TechCrunch have spotted brand pages on Facebook sporting 5-star ratings rather than just the thumbs-up like button. The rating system will give users a more nuanced way to express their support for a page.
This could help healthcare marketers in the following ways:
- If users are uncomfortable giving a full like to a healthcare page, they might give a low rating like a 1, 2, or 3 star
- Page owners will probably begin to be allowed to subdivide their fans by star rating and might be able to craft different messaging to different segments and may even experiment with upgrade paths to convince fans to increase their rating
Facebook replied to a TechCrunch inquiry about the change:
We’re extending star ratings on Facebook from mobile to desktop – to make it easier for people to discover great businesses around them. This is beneficial for both businesses and consumers. Star ratings encourage more people to rate a business, making it eligible to appear in News Feed and help others discover a business they didn’t know about previously. For businesses themselves, this also leads to greater brand awareness.
In other Facebook news: Facebook testing autoplay in-feed video ads (AdWeek).