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Facebook demographics: maybe future issues but don’t panic

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Young people are leaving Facebook! The sky is falling!

Not quite. Yes, Instagram and Snapchat are becoming more popular with the 18-24 crowd but Facebook is still dominant for demographics that matter to most health marketers.

Recently Facebook saw losses in the 12-17 age group (from eMarketer data, I think -Ed.):

The advice from this post:

  1. Put This Data into Perspective
  2. Test the Waters on Other Platforms
  3. Be Cautious with Snapchat
  4. Stay the Course with Facebook
  5. Don’t Panic

Seems right to us.

Source: Social Media Today

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