Klick Health

Facebook demographics: maybe future issues but don’t panic


Read More

Young people are leaving Facebook! The sky is falling!

Not quite. Yes, Instagram and Snapchat are becoming more popular with the 18-24 crowd but Facebook is still dominant for demographics that matter to most health marketers.

Recently Facebook saw losses in the 12-17 age group (from eMarketer data, I think -Ed.):

The advice from this post:

  1. Put This Data into Perspective
  2. Test the Waters on Other Platforms
  3. Be Cautious with Snapchat
  4. Stay the Course with Facebook
  5. Don’t Panic

Seems right to us.

Source: Social Media Today

More About the Author

Klick Wire

This is the Klick Wire blog account. Here you will find archived versions of all your favorite Klick Wire stories. To get these stories delivered to your inbox every week, use the sign up form at the bottom of this page.

More from this author

Go from news to action. Klick Wire

Weekly Digital Health Newsletter

Sign up for the Klick Wire

Klick Health will NEVER spam you. Read our privacy policy

Thank you! You're now signed up to get the Klick Wire every week - news from the world of digital health marketing.

Sorry there seems to be a problem. Please try again later.