Over the past few months Facebook has made a number of tweaks to the news feed. Some of the changes have been compiled by Mashable with descriptions of what they mean to marketers.
Also included is a “did you know” fact: the average Facebook user has the potential to see approximately 1,500 different posts, and Facebook culls that down to 20% of that total. The changes covered in this story are:
- More auto-play videos, including ads
- Larger photos, everyone wants a visual experience
- Higher quality news stories
- Reposting of high quality stories, even if they’ve shown up previously
- More content from brands
- Fewer “meme” photos (not none, just fewer)
- Fewer “spammy” link posts
- Less “like-baiting” posts such as those from the Condescending Corporate Brand page (This is a very sarcastic spoof page, you have been warned. -Ed.)
For healthcare marketers it is important to follow these changes because the FDA expects that company-owned promotional properties will be re-submitted when the platform changes.
In related news:
- Facebook adds nearby friends feature to mobile app
- Can Facebook innovate? An interview with Mark Zuckerberg in the NYT
- Some marketers seeing reduced organic reach