94% is a big number. It comes from a study done by the Content Marketing Institute and Marketing Profs that showed that B2B marketers are in love with LinkedIn. Facebook was third for professional topics. The usage numbers in the report show why the investment is there:
For healthcare marketers, the Klick White Paper on LinkedIn may provide more depth: Hidden gem: LinkedIn for healthcare marketers.
Other stories from eMarketer last week:
- Only 33% of US Mobile Users Will Pay for Apps This Year
- Did Super Bowl Fans Throw Attention at Social?
- Big Data Has Big Effect When Shared Companywide