Klick Health

YouTube demystified – a how-to guide for pharma marketers

Senior Director, Social Media

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It’s not difficult to learn the basics of YouTube, uploading videos is a snap, and the system guides the new user through the process. However, YouTube is at its core a social channel and its owner, Google, has all of the defaults set to maximum openness. This can be a problem for some healthcare companies and especially for branded content.

This POV is formatted as a “how-to” guide to help the digital marketer who is new to YouTube set the channel up to be compliant with internal regulatory directives and social media policies.

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Covered in this POV are the following topics:

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More About the Author

Brad Einarsen

Brad is Klick's Senior Director leading the social practice. His group ensures that clients get the best bang for their buck on the social platforms.

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