Sermo (previously Worldone research) has traded exclusive access to advertising on the Sermo physician social platform in exchange for exclusive access to Everyday Health's physician panel for research purposes.
Under the terms of the deal, Everyday Health said it will not grant access to any other market research company the right to recruit from the digital media company’s physician panel, and Sermo will not work with any other partner in the monetization of their promotional inventory. The companies declined to disclose the financial terms of the deal.
This deal seems to show that Sermo is serious about promoting its HCP social platform including its free Pages product.
MM&M also posted all the winners of its different award categories.
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