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MOBILE CONTINUES TO PULL AWAY FROM DESKTOP IN MEDIA SPEND

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Mobile media budget continues to follow the users (and the programmatic choices -Ed.) to mobile and away from desktop:

marketingcharts-mobile-ads-600

 

As a marketer, have you only looked at your ads on a desktop (or laptop -Ed.) PC? Then you’re not seeing what your audience is seeing. Review your ads on your smartphone (we know you have one -Ed.) and ensure that your website destinations load on mobile the way you think they load on mobile.

 

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