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How Novartis OTC approaches digital channels


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eMarketer interviewed Cheryl Policastro, Director, Shopper Marketing and Insights at Novartis Consumer Health to see what the OTC side of the business was up to on the digital channels. The main topics in the article were:

Video as a channel was reinforced in eMarketer last week on the mobile platform:


When asked “which channel is most important” Policastro answered “it depends on the brand” and listed three in rank order:

Other news from eMarketer:

Source: eMarketer

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