Digital ad spend keeps rising even as TV is stagnating. These results from Q3 don't include the holiday season so the full year 2016 report will definitely be interesting.
“The momentum of advertising in mobile, digital video, and other innovative formats is undeniable,” said David Doty, Executive Vice President and CMO, IAB. “These record-setting third quarter revenue figures reflect marketers’ trust in the internet’s power to connect with today’s audiences.”
This isn’t necessarily surprising for Wire readers, but the chart provided in the IAB story can reinforce to skeptics that digital is the future of media.
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