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Consumers crave cross-device personalization

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This story looks at the love affair between American consumers and their multiple devices. Your audience is craving a personalized cross-screen experience that, more likely than not, your brand isn't providing.

cmo-crossdevice

Image resized from CMO infographic.

The stats:

Whew, that’s a lot of stats. Check out the story to get the full run down of the numbers or download the full presentation.

Bonus infographic: 2016 State of Digital Marketing by Industry. Alas, it does not include healthcare as an industry, but is interesting nonetheless.

Source: CMO.com

This story first appeared in the Klick Wire, delivered 7AM every Monday. Sign up to get the Wire today!

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