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Conductor performed some search research to see what health terms are being used and how destinations show in these searches. The primary finding is that no one domain has a stranglehold on patients' searches, including the big ones like WebMD.



The sub-categories that the report looks at are:

The methodology isn’t clearly explained so this report is likely most valuable for SEO and SEM practitioners but as directional insight it’s worth a look for anyone wanting to know where consumers look for health information.



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