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Mobile share of display expected to reach 76% in 2020

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Mobile is taking over in the ad impressions market and it's led by Facebook. Predictions from IHS and Facebook show the share to 2020:

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With Facebook clocking in at 44.3% of the mobile display ad space in 2015 it seems likely that it will continue to play a large role to 2020.

To get in on this action it may be worth looking at creating a page even if its main purpose is just to sponsor posts and get your messaging in front of a targeted audience. Talk to your social agency tomorrow.

Source: Econsultancy

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