An analysis of Google Quick Search Results (GQSR) in referral traffic shows that the search giant is working hard to make its News product more relevant to internet users and, perhaps, open up a social channel where Google Plus failed (that last part is the author's interpretation, it's not in the linked story -Ed.).
GQSR Referrals Spike
Google Accelerated Mobile Pages (AMP) Dominates Other Content
For marketers dealing with mobile content (which is all marketers, by the way -Ed.) this preference for AMP content from Google is important. One report from Parse.ly isn’t conclusive but we need to keep our eyes open because if Google is indeed preferring AMP websites pharma marketers may need to move fast into that technology.