Apple's silence over the shipments of its Apple Watch sparked many to comment that the product might be a dismal failure. It looks like the nay-sayers might be eating their words (the MyBehavior app at the end of the Wire might help them count the calories -Ed.) with a new analysis from IDC showing the Apple Watch debuting in the number two position in global sales:
Worldwide Wearable Device Top 5 Vendors
“Anytime Apple enters a new market, not only does it draw attention to itself, but to the market as a whole,” noted Ramon Llamas, Research Manager for IDC’s Wearables team. “Its participation benefits multiple players and platforms within the wearables ecosystem, and ultimately drives total volumes higher. Apple also forces other vendors – especially those that have been part of this market for multiple quarters – to re-evaluate their products and experiences. Fairly or not, Apple will become the stick against which other wearables are measured, and competing vendors need to stay current or ahead of Apple. Now that Apple is officially a part of the wearables market, everyone will be watching to see what other wearable devices it decides to launch, such as smart glasses or hearables.”
Healthcare marketers need to keep tabs on the smartwatch market and see if integrating these devices into their app experiences makes sense.