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Apple announcements stay the course

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Apple’s announcements from last week did not touch directly on health issues, however we got another view into how skilled the company is in working with large, cumbersome industries.

apple-pay

Apple Pay is being made available today, October 20. This service is accepted by over 500 banks which represent 83% of the credit card purchase volumes in the US. The fact that Apple has proven adept at working with both the Music and Financial industries should make it clear to healthcare marketers that it will likely succeed with health insurers and its HealthKit system is here to stay.

Source: TheVerge

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