Do you have a mobile app? Do you want to increase your retention rates by seven times?
Likely the answer to the first question was no, and you can ignore this story. However, if it was yes, then read on because Leanplum found that optimizing when push messages were sent could have a substantial impact on app retention rates.
Image scaled from Leanplum report
This chart from the Leanplum report highlights a few interesting things:
- 70.55% of apps are uninstalled in the in the first day (like website bounces -Ed.)
- 1.58% of apps are still installed after 90 days (98.42% attrition rate)
- 7.48% of apps that use optimal time push notifications are still installed after 90 days
If you have, or are planning to create, a mobile app this information could make a big difference in your retention rates.
Source: Leanplum
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