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7x app retention rate for apps that use Optimal Time Push Messages

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Do you have a mobile app? Do you want to increase your retention rates by seven times?

Likely the answer to the first question was no, and you can ignore this story. However, if it was yes, then read on because Leanplum found that optimizing when push messages were sent could have a substantial impact on app retention rates.

leanplum-retention-otp

Image scaled from Leanplum report

This chart from the Leanplum report highlights a few interesting things:

If you have, or are planning to create, a mobile app this information could make a big difference in your retention rates.

Source: Leanplum

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