A news release for Zenith's new Mobile Advertising Forecasts provides some insight into just how digital is now mobile.
- 74% of US internet traffic is mobile (75% is worldwide average)
- 83% mobile is projected for the US for 2018
- 63% of the global population will have a smartphone in 2018
- 60% of all advertising will be mobile in 2018
“Mobile devices are already the primary means of accessing the internet across the world,” said Jonathan Barnard, Head of Forecasting at Zenith. “Countries in Western Europe, Asia and North America are leading the transition, but mobile technology is spreading rapidly everywhere. Next year mobile devices will become the main vehicle for internet advertising as well.”
The 80% of Facebook time we see on mobile is only the beginning, this data shows that all digital time is going mobile and marketers need to consider to be mobile-first.
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