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VOICE IN PHARMA: OPPORTUNITIES AND CHALLENGES

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On August 5 the MobiHealthNews folks were at Voice of Healthcare Summit at Harvard Medical School. They captured some of the conversation and highlighted three important elements.

Voice Needs to Coexist

“I think voice should be part of a robust ecosystem in which pharma provides treatment information … and things like that,” Kay Bayne, senior manager of consumer and HCP marketing at AstraZeneca

Finding Best Patient Uses

“I think right now there is a lot of experimenting going on trying to figure out how to use this as a platform,” Shwen Gwee, cofounder of Novartis Biome and global head of Open Innovations at Novartis, said during the event. “We are heavily regulated. While that prevents us from doing things that are overly creative, it also gives us an opportunity because with things like pre-approved content … you have the opportunity to really leverage these medias and drive some of the things that have been done by traditional channels in the past. So really looking at things like patient support programs, medical information or even marketing to clinical. I’ve seen voice for collecting patient-reported outcomes for clinical trials.”

Involving Regulatory

[Lexi Kaplin, cofounder and chief product officer at conversationHEALTH] said that if compliance is brought in later on down the road, the regulatory team could be forced to pull capabilities. As such, Kaplin said it’s important that those looking to implement the technology focus on “bringing regulatory into the conversations from the beginning, being able to create the right solutions from the beginning [and] how many constraints are there for the right reason.”

 

Other stories from MobiHealthNews:

 

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