Klick Health

Stanford creates the whole package: EHR, App, & Healthkit


Read More

The new health app from Stanford Health Care, MyHealth, integrates the provider's Epic EHR and Apple Healthkit into its own user experience. The firm decided not to use Epic's app, MyChart, and Stanford president and CEO Amir Dan Rubin explained it like this:

“At Stanford Health Care, we are reinventing how health care is delivered and our new custom MyHealth app is an important milestone in our efforts,” he said in a statement. “We provide care for some of the most technologically sophisticated patients in the country, whose lives revolve around innovation. After carefully evaluating all of the available mobile technologies, we recognized that to meet the needs and expectations of our patients we had to develop our own solution that worked seamlessly with our existing electronic health record system.”

TL;DR – we didn’t like it and felt we could do better.

The app does what you would expect, show test results etc. However, it includes two features that are important for pushing the boundaries of mHealth:

Health marketers need to be aware of these digital tools as they grow from niche offerings to mass market adoption so that we can provide out information on the right channels and in the right forms for new audience expectations.

Other stories from MobiHealthNews last week:

Source: MobiHealthNews

More About the Author

Klick Wire

This is the Klick Wire blog account. Here you will find archived versions of all your favorite Klick Wire stories. To get these stories delivered to your inbox every week, use the sign up form at the bottom of this page.

More from this author

Go from news to action. Klick Wire

Weekly Digital Health Newsletter

Sign up for the Klick Wire

Klick Health will NEVER spam you. Read our privacy policy

Thank you! You're now signed up to get the Klick Wire every week - news from the world of digital health marketing.

Sorry there seems to be a problem. Please try again later.