ProofPilot is a service that helps researchers run academic-grade studies through a service. The CEO, Matthew Amsden, published a blog post that looks at how the service is doing and how mobile can be an effective platform for studies.
Some stats on how participants engage with the service:
- 29.8% of visitors to ProofPilot converted to being a user*
- 85.94% of registrants were eligible for the study they applied to
- 91.8% of the non-eligible (14.06%) registrants immediately engaged in the recruitment process for another study
- 46.6% of participants completed all study requirements (76.44% completed the first task, 61.00% of those then went on to complete every task)
Amsden highlights some tactics that work for ProofPilot study sponsors:
- Studies that looked at their participants as customers fared better (some with 100% completion rates)
- Email is still the king of reminder-style communications
- Rewards are important (the post tries to talk about non-financial rewards but we remain unconvinced -Ed.)
- 39% of users opted to use federated login of either Facebook or Google
Academic grade studies can make for excellent talking points for all audiences and when you have a service like ProofPoint that can provide the infrastructure it becomes a very compelling option.