This report looks at the mobile health industry from the perspective of the app developers. Some of the findings about successful app developers translate into best practices for healthcare marketers.
Apps aren’t just fitness, there are many types on the market ranging from fitness to medical reference, condition management, and CME:
Apps aren’t making money from downloads, most of the money is in services surrounding the apps:
When asked if they thought that the FDA guidelines provided a “comprehensive regulatory framework” the respondents said:
- 47% do not know
- 27% yes
- 26% no
The full report is worth a read, pick it up at the story link below.
Source: Research 2 Guidance