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mHealth app developer economics 2014

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This report looks at the mobile health industry from the perspective of the app developers. Some of the findings about successful app developers translate into best practices for healthcare marketers.

App Types

Apps aren’t just fitness, there are many types on the market ranging from fitness to medical reference, condition management, and CME:

r2g-mhealth-types

Revenue Sources

Apps aren’t making money from downloads, most of the money is in services surrounding the apps:

r2g-mhealth-revenue

Regulatory

When asked if they thought that the FDA guidelines provided a “comprehensive regulatory framework” the respondents said:

The full report is worth a read, pick it up at the story link below.

Source: Research 2 Guidance

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