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Google enters the mHealth fray, answers Apple

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As we reported in our POV last week, Apple announced significant health enhancements in iOS8 at its worldwide developer conference. In a move that can only be described as “catch up” Google has announced enhancements to Android called Google Fit.

While Apple iOS is an important player in the mobile space, Google’s Android actually has higher market share (though not higher usage, interestingly). Until June 12 Google had remained quiet on the topic of health data on Android and had left it to hardware vendors, such as Samsung, to push the technology.

smartwatch-smartphone-health-cropped

On June 12 Google announced a new heath service called Google Fit. The two solutions are quite similar; Google Fit will also aggregate data from wearable “quantified self” devices and make it available to other apps. The announcement is so far silent on partnerships with healthcare companies such as hospital networks and health insurers who hold much of the non-fitness data.

This announcement is good for healthcare marketers as it means that mobile apps will be able to rely on somewhat similar technology on both platforms and this will help facilitate cross-platform app development.

Source: Forbes

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