Klick Health

Getting started in mobile marketing

Managing Director

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2011 will go down in history as the year of the smartphone. There has never been a better time for your organization to make the dive into mobile and to leverage the considerable consumer and HCP interest in smartphone and mobile web platforms.

This guide aims to provide pharma marketers with an overview of the key issues and challenges surrounding mobile marketing, as well as some potential solutions for effectively leveraging this channel within the complex regulatory environment.

Employing real data and pharma case studies, this guide will explore the common challenges faced with the core strategies most frequently deployed in mobile: optimized websites, native apps, and advertising. This guide will provide an overview of each tactic, the associated legal/regulatory issues, and potential approaches to help marketers implement programs successfully.

In reviewing each tactic, we will address concerns and questions commonly cited by pharma marketers.

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More About the Author

Jay Goldman

Jay and his team at Klick's Sensei Labs are reinventing the technology of management by helping companies execute and evolve faster with SenseiOS, the enterprise operating system for hyper-growth companies. Jay is also the co-author of the New York Times Bestseller THE DECODED COMPANY: Know Your Talent Better Than You Know Your Customers (Portfolio/Penguin), which reveals how industry-leading companies are decoding employee work data to personalize, simplify, and enhance the user experience.

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