Morgan Stanley estimates that Apple has an opportunity in healthcare of anywhere from $15B to $313B by 2027. Seems like they are hedging their bets there, but the report does indicate what opportunities might lead to different outcomes.
“We believe the shift to consumer-centric healthcare requires empowering the consumer and changing consumer behavior,” the report states. “Many large tech platforms rely on maximizing consumer experience and engagement. As a result, they’ve developed a deep understanding of net promoter scores (NPS) and user conversion. We’d argue that technology companies are better equipped to influence the consumer than healthcare companies.”
Other stories from MobiHealthNews:
- New patents suggest Apple wants to teach your Watch to smell, which could lead to noninvasive blood glucose sensing
- 8 consumer-friendly digital tools to support behavioral health
- Digital mental health tools won’t see clinical adoption without validation, industry players say
- Study: Behavioral coaching app reduces hypertensive participants’ blood pressure
- Report: Roadblocks, successes of fledgling pharma-digital therapeutics partnerships will define industry’s future