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Android surpasses iOS in mHealth, pharma most interested industry


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This report by research2guidance was sponsored by Roche, and no surprise really, diabetes is the number one condition for mHealth.

Android has become the most popular mHealth platform. It looks like those higher volumes of Android users are translating to app users:

Diabetes is the most popular condition, followed by obesity, depression, hypertension, and CHD (the report doesn’t say, but we think they mean all other chronic health diseases -Ed.).

Readers of the Wire will be interested to see that Pharma is the industry with the most interest, even if Insurance is identified as the gatekeeper for these apps:

Health apps are evolving, and digital marketers need to keep an eye on them because when the conditions are right it might be time to dig deep and create that app you’ve always wanted. Just engage experts early because it’s so easy to create an app no one downloads.

Source: research2guidance

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