Klick Health

Analysis of health apps: research required

Editor

in
Read More

A study of health apps on the Apple and Google app stores tried to determine if the apps had even a modicum of usefulness to them. The testers looked to see if the apps offered any useful functionality to patients. When the analysis was done the authors had found a small subset of health apps that seemed to have some merit:

There were a lot of reasons an app could be discarded:

commonwealth-reasons

Image modified

Patients are in a familiar place: they have to sift through many “false positives” before they can find an app that will meet their needs. Healthcare marketers have an opportunity to offer valuable help to physicians and provide lists of apps that have merit for the condition they treat. And, if there is no app currently, to create one.

Source: The Commonwealth Fund

This story first appeared in the Klick Wire, delivered 7AM every Monday. Sign up to get the Wire today!

More About the Author

Klick Wire

This is the Klick Wire blog account. Here you will find archived versions of all your favorite Klick Wire stories. To get these stories delivered to your inbox every week, use the sign up form at the bottom of this page.

More from this author

Go from news to action. Klick Wire

Weekly Digital Health Newsletter

Klick Health will NEVER spam you. Read our privacy policy

Thank you! You're now signed up to get the Klick Wire every week - news from the world of digital health marketing.

Sorry there seems to be a problem. Please try again later.