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Kaiser finds US citizens looking for more controls on pharma companies


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We often highlight studies that show that consumers don't trust pharmaceutical companies but the Kaiser Family Foundation dug deeper and found a strong desire for more regulation in the citizenry. Some of the things they found were:

The split on approval of pharma ads seems to also be reflected in how informative respondents considered them:


Image modified from KFF website to fit email

The public thinks that cost is a large issue with pharmaceuticals, and this came out in the questions about marketing and advertising as well:

We already knew that trust was an issue, but this study pulls back the curtain a bit more on the issue. Healthcare marketers need to do a better job of educating the public on how much it costs to develop drugs and why cheap drugs will simply mean an end to innovation.

Source: Kaiser Family Foundation

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