It's always good to sign up for Manhattan Research webinars even if you can't attend because you'll get a reminder about the presentation afterward. This deck was from their webinar titled "Best practices for global physician engagement and tailoring programs by country."
The stats are from Ex-US locations but are interesting nonetheless.
Three main themes emerge from the teaser report:
- Current HCP site visitors are looking for product information
- HCPs would like to see more digital patient tools
- Sponsored content on third-party sites is welcomed by HCPs
Here are some selected charts from the DRG teaser report. Grab your own copy to get the whole story.
HCPs visit pharma sites
75% of HCPs in Brazil visit pharma sites for specific product information. 66% (approx.) in Canada and Australia do the same. The main content HCPs want to see on these sites is:Patient tools
The HCPs that said they would visit pharma sites more frequently if it was easier to access and share resources for patients:
- 79% India
- 77% Turkey
- 77% South Korea
- 74% South Africa
- 71% China
The numbers of HCPs who said they wanted to find tools (digital and paper-based) to help track adherence:Sponsored content
Sponsored content gets a surprisingly warm reception from HCPs when its found on their favorite HCP websites (such as Medscape). The numbers who said they are interested in accessing this information:
- 90% Japan
- 90% Australia
- 89% Canada
- 87% China
- 80% Brazil
Those that said they visited a pharma property after seeing this information are substantial (I’m reading the blue as visited -Ed.):That’s a long Wire story but worth it. The full report is downloadable from the Manhattan Research (DRG) website.
Source: Manhattan Research (DRG)