Generation Z is now 13-21 (Trigger Alert: this may make some marketers feel old, such as the author -Ed.) and is slowly making its way into adulthood. Marketers should keep in mind how these kids and young adults are seeing the world and what inspires them.
Social purpose and change can be a big driver for Gen-Z. Ally bank has shown that some of its messaging works with them and it has higher mindshare with this group: