Gartner revealed their top predictions for IT organizations in 2017 and beyond at the Gartner Symposium/ITxpo 2016 this week. The predictions explore how the exponential growth of digital innovation will transform business and how companies engage with their customers. Some highlights to consider include:
- 30% of web browsing sessions will be done without a screen
- 40% of employees can cut their healthcare costs by wearing a fitness tracker
- 100 million consumers will shop in augmented reality
Digital marketers need to be looking at these issues now because 2020 brand planning is only three years away.
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