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Bloomberg’s “Focus on Pharma” and industry reputation


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Sometime around June 25 Bloomberg launched its Focus on Pharma portal to help investors understand, and stay up to date on, the industry. Pharma marketers might want to review the headlines on the portal from time to time to get a sense of what the overall tone tells them about the public's perception of the industry. For instance, here is a sampling of some of the current headlines:

Notice a trend? Combating the perception of price gouging is an important issue for all pharma marketers, not just PhRMA and BIO.

Source: Bloomberg

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