Klick Health

Americans look to the Internet for health info, comparison shop

Editor

in
Read More

48% of Americans turn to their primary care physician or nurse as their number one place to get a health consultation but 25% use the internet or mobile apps as their first point of contact with health info.

Meanwhile, 32% said they comparison shop for healthcare, more than vacation packages or car purchases:

unitedhealthcare-comparison

Image scaled from UnitedHealthcare report

Of those that used comparative shopping, and 47% of Millennials did so, 81% rated the experience as “very” or “somewhat” helpful.

Healthcare marketers should make sure that enough information is available online for patients to have an informed discussion with their doctor, and this information needs to be easy to find.

Source: UnitedHealthcare

This story first appeared in the Klick Wire, delivered 7AM every Monday. Sign up to get the Wire today!

More About the Author

Klick Wire

This is the Klick Wire blog account. Here you will find archived versions of all your favorite Klick Wire stories. To get these stories delivered to your inbox every week, use the sign up form at the bottom of this page.

More from this author

Go from news to action. Klick Wire

Weekly Digital Health Newsletter

Sign up for the Klick Wire

Klick Health will NEVER spam you. Read our privacy policy

Thank you! You're now signed up to get the Klick Wire every week - news from the world of digital health marketing.

Sorry there seems to be a problem. Please try again later.