A small case study came out from WEGO Health last week and it contained the normal case study material about a successful campaign. It also included some exceptionally interesting stats from a survey of patient leaders.
Respondents were asked about their potential reaction when content was shared by a health influencer:
When health-related information is shared by someone influential, participants are likely to take action
So, if pharma can get its content shared by influential members of the community those messages can have a substantial impact on the audience.